What is Public Relations (PR) & Why You Need It

Being in the business world you might have heard someone say “ I need a publicist” or “I need more exposure for my business.” And immediately you may have questioned, “What exactly does a publicist or someone who works in PR do?

Let’s start off with a definition. Hubspot has defined Public Relations, or PR for short as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” So you might ask, “what does this mean exactly?” Let me break it down for you. A PR pro, is in charge of putting you or your business in front of the right audiences so that you can build better business relationships and grow your business.

If you are in business, you probably have an idea of why relationships and exposure is important for your bottom line. But just to speed up the thinking process for you consider this, “people do business with those they know, like and trust.  As a business owner or entrepreneur, you are assigned the responsibility of wearing many different hats. You are tasked with owning and operating the business, so along with doing back end work such as finance and accounting, marketing and sales, customer service duties, and HR if you are lucky enough to be able to hire employees you also have to work your business.

With all the responsibility on your plate, it would be smart and a great investment to outsource wherever you can. Outsourcing PR first is always a great start because a successful PR team takes care of all of your exposure and visibility needs. We put you or your business on the forefront to be seen by your target audience so that you can build a relationship with them and convert them into paying customers and clients.

To read more about this topic, check out Hubspot’s Article titled “What is Public Relations? The Definition of PR in 100 Words or Less.”

And don’t forget, if you’re considering adding a PR team to your business to make business better, we’d love to chat with you to see how we can support.