A few weeks ago, our founder Maleeka did a Facebook live titled “Three Reasons Why Basic Brands Will Win in 2019.” According to an article written by John Williams on Entrepreneur.com, proper branding can give any company or entrepreneur a competitive edge. As brand developers and brand managers (PR), we have to know and love the intricate details of our brand to continue attracting the clientele we love. And if you desire to build a brand that people love and that people pay for, you need to know your brand blueprint.
Based on Williams explanation and our branding expertise, here are three basic things you need to build a winning brand.
- Brand Strategy – “Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.”
- Brand Definition – “Your company’s mission…and features and benefits of products and services”
- Brand Equity – Know your brand’s “perceived quality” based on public consensus.